Words are powerful. The right word can communicate a complex idea concisely and clearly. Labels are powerful. They help us to categorize and understand the world, allowing us to sum up the beliefs and characteristics of a person in a single word. Together, they influence the perspective from which we view the world. This is why I want to promote the word “Sadomoralist”.

What is a sadomoralist? A sadomoralist is someone who would rather punish people for “immorality” (as they see it) than find constructive solutions to society’s problems. They’re the people who would rather see our prisons filled to capacity than tolerate someone enjoying a substance other than alcohol. They’re the people who would rather criminal organizations earn billions off drug profits than see a product they view as a vice being regulated and sold in stores. They’re people who are so blinded by their sadistic desire to punish those with whom they disagree, that they can’t see the collateral damage that lies in their wake.

What is the power of the word “sadomoralist”? In a single word, you can communicate the essence of what took the entire paragraph above to describe. When talking about a politician who refuses to acknowledge the failures of prohibition on the grounds that drug users need to be “taught a lesson” you can simply use the word “sadomoralist”. As the word becomes more common, that’s all you’ll have to say, and people will know exactly what you mean. As the label becomes more common, politicians will want to distance themselves from it.

The great thing that I see about the term “sadomoralist” is that the “drugs are bad” argument is irrelevant to it. It frames the debate from the wider perspective of society and the effect that prohibition has on it. It forces prohibitionists to consider and explain why they think punishing people for drug use is worth handing over a multi-billion dollar market to violent cartels and gangs, tearing apart families, and destroying trust and respect between authorities and the people they ostensibly serve. When the focus is kept on the big picture, it’s very difficult for politicians and others to deflect the issue with rants about the “dangers of drugs”.

We get emails and messages all the time from people asking what they can do to help fight prohibition. Here’s one simple way you can help: Use the term “sadomoralist” whenever you see that it applies. Spread the word and it’s definition. One of the key themes of the book 1984 is that language dictates the way we think. As “sadomoralist” enters common usage, people will naturally think more in terms of “what’s the overall effect to society”, and that’s not only a winning mindset for those of us supporting marijuana legalization, it’s a mindset than can help us unite society in every aspect.


The first-ever billboard advocating for medical marijuana legislation in Wisconsin is now up! You can see it from I-94 as you drive eastbound into Milwaukee between Moorland rd and the Zoo Interchange.


This is a huge moment for the legalization movement in Wisconsin! This is just the first step in our campaign to make medical marijuana a major election issue and get the Jacki Rickert Medical Cannabis Act (JRMCA) passed in the next legislative session. We will be following up with demonstrations in Brookfield at Bluemound and Moorland every Friday at 4PM starting October 10th, a medical marijuana seminar in Vukmir’s district, and hopefully more billboards.


We would like our next billboard to target Governor Walker! To contribute the this next billboard, click the donate button at the top or bottom of this post. We need to raise several thousand dollars in just a couple weeks to make this possible, but if we can achieve a Walker billboard, the media coverage and the message we would send will be huge! If we are unable to achieve this ambitious goal, all funds raised will go towards our next billboard targeting other state legislators early next year to pressure them to support the JRMCA.


Thank you to everyone who’s hard work and financial contributions helped make this historic moment possible!


For more information on the billboard, go to the League of Marijuana Voters’ website at and view our press release.



Wisconsin’s very first pro-medical marijuana billboard is going up on Monday September 29th! It will be clearly displayed to Eastbound traffic on I-94 by 121st St. in West Allis, between Moorland Rd and the Zoo Interchange until after the election on November 9th.


This is one of the most viewed billboards in the state, receiving over 560,000 views each week. By the end of the ad’s 6 week run it will have been seen over 3.3 million times! This is by far the most visible display of support for marijuana law reform of any kind that Wisconsin has ever seen!


The billboard will call attention to the obstruction of medical marijuana by State Senators Vukmir (R-Wauwatosa) and Lazich (R-New Berlin). Vukmir is up for reelection on November 4th and we hope to give her a fight.


This billboard was made possible by Wisconsin NORML, The Ben Masel Project, Wisconsin ASA, IMMLY, and the 100+ supporters who donated a total of $7500! This is the most any local marijuana reform group in the country has raised for a billboard!


This is just the start of big things to come in Wisconsin! We’ll be revealing the billboard image and starting our next fundraising campaign when the billboard goes up on Monday. Stay tuned!

For more information and continued updates, please see the Milwaukee Marijuana Legalization Petition page.

For those who don’t know, on May 31st we started an official petition to get a referendum on the November ballot to legalize marijuana in the City of Milwaukee. To qualify for the November ballot we need to collect at least 27,957 *valid* signatures by July 28th.

More businesses collecting signatures!

I am happy to announce that 3 more businesses are making our petitions available!

  • Pipe Dreams (2644 S Kinnickinnic Ave Milwaukee, WI 53207)
  • Tess Beauty Supply (2637 W National Ave Milwaukee, WI 53203) and (275 W Wisconsin Ave Milwaukee, WI 53203)
  • Cents Gifts (901 E Center St Milwaukee, WI 53212)


Currently (as of June 21st) there are 7 businesses collecting signatures. If you want to sign the petition, we recommend visiting one of these locations:

East Side:

  • Closet Classics (1000 E North Ave Milwaukee, WI 53212)
  • Art Smarts Dart Mart and Juggling Emporium (1695 N Humboldt Ave Milwaukee, WI 53202)
  • Rochambo Coffee & Tea House (1317 E Brady St Milwaukee, WI 53202)
  • Green Fields Trading Co (1800 N Farwell Ave Milwaukee, WI 53202)
  • Cents Gifts (901 E Center St Milwaukee, WI 53212)

South Side:

  • Pipe Dreams (2644 S Kinnickinnic Ave Milwaukee, WI 53207)
  • Tess Beauty Supply (2637 W National Ave Milwaukee, WI 53203) and (275 W Wisconsin Ave Milwaukee, WI 53203)

Check out the Milwaukee Marijuana Legalization Petition page for an always up-to-date list of businesses where you can sign.


Summerfest starts this week, and we need all the help we can get collecting signatures outside the gates. With enough help, we could realistically collect all the signatures we need just from Summerfest!

We’re looking for dozens of volunteers to help us with this each day, especially from 5-10PM when the most people are going into the festival.

If you can help any time of any day at Summerfest, please email us, or message us on Facebook

We’ll have extra clipboards and petition forms available, so if you see us collecting while your on your way into the festival, please consider asking for a clipboard and spending some time collecting signatures with us. You don’t have to commit much time, even just 15 minutes would be a great help.

Impact of the petition

The success of this petition is very important to our overall strategy this year and the impact of this initiative will go far beyond just the City of Milwaukee. We’ll be sending a strong message – right as the election season heats up – that the people of Milwaukee, and Wisconsin, want marijuana legalized and that we are an organized group that can not be ignored. The media coverage and public discussion we will create will make legalization an issue in this year’s election and will allow us to pressure candidates to support legalization as well as mobilize voters to elect those pro-legalization candidates.

Showing that we are organized enough to pull off a successful petition of this scale will also attract support and funding to push legalization as an issue in this election. Large donors and national organizations want to see that we are a worthwhile investment, and this success with this will be that proof. Imagine funding for television ads and billboards promoting pro-legalization candidates in Wisconsin! And although our supporters are great in number, many of them are apathetic and currently believe that there is nothing they can do that will actually change anything, saying things like “It will never happen in Wisconsin”, “The government will never listen to us”, or “It’s just a matter of time, we just need to wait”. Once our initiative in Milwaukee is successful, we will show them that we can make this happen in Wisconsin, that we can force the government to listen to us, and that now is the time to push for legalization of marijuana!

So please find some time to volunteer and make this the beginning of the end for marijuana prohibition in Wisconsin.

For more information and continued updates, please see the Milwaukee Marijuana Legalization Petition page.

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